
By MELINDA NEWMAN
For The Associated Press
LOS ANGELES (AP) Move over Jonas Brothers, the Kaulitz twins are
moving in.
The 18-year-old Kaulitz brothers comprise half of Tokio Hotel, a
German glam-pop quartet that is creating Beatles-like hysteria
among the teen set in their native land. They’ve sold close
to 3 million CDs and DVDs in their native country, and are hoping
to replicate that rabid fan base in the United States.
“They’re the stepping stone between the tween stuff and
My Chemical Romance,” says Andrew Gyger, senior product
manager for Virgin Entertainment Group, a few days after the
foursome appeared at Virgin’s Times Square store in New York
in May to promote its English-language album,
“Scream.”
“The in-store was massive in terms of sales and the amount of
girls that showed up,” Gyger says, relaying stories of at
least one girl fainting and screaming teens lining up around the
block for the event. “The band seems to have come out of
nowhere.”
Actually, Tokio Hotel came out of the Internet. A YouTube search
shows 123,000 video listings compared to 88,100 for the Jonas Bros.
or 21,000 for a grizzled veteran like Bruce Springsteen. To further
sate their young fans’ appetite, for the last six months the
band has produced weekly episodes of Tokio Hotel TV for its U.S.
Web site.
For Tokio Hotel, the visual is as vital as the vocals and is
propelled by lead singer Bill Kaulitz’s anime look:
straightened, teased black hair; heavy eye makeup that accentuates
his delicate, androgynous, doll-like features; chain necklaces and
vintage rock and roll T-shirts. He’s so thin he appears
almost one dimensional on stage, adding to the cartoon-like appeal.
But to hear him tell it, his look comes by way of Transylvania, not
Japan.
When he was 10, Bill Kaulitz dressed as a vampire for Halloween and
adopted the styling year-round.
“After that, I started to color my hair and polish my nails.
I started to wear makeup and stuff. I’d never heard of
(anime),” Bill Kaulitz said in an interview at the Avalon
Hollywood before to the group’s sold-out show in Los Angeles.
He, his brother, bassist Georg Listing, 20, and drummer Gustav
Schafer, 19, are squashed together in a leather booth in the lounge
one floor above the Avalon stage. Both he and Tom speak very good,
albeit heavily accented, English, although an interpreter stands by
in case any translation is needed.
Tom Kaulitz, the older brother by 10 minutes (”A lot of
people think Bill is the boss, but I am the boss,” he
laughs), developed his hip-hop/dreads look when he was seven or
eight, in part as a way to differentiate himself from his identical
twin. “When we were six, we looked the same,” Tom
Kaulitz said. “We had sweat shirts with (the names) Bill and
Tom so that teachers had a chance to know who’s
who.”
The Kaulitz brothers began playing guitar when they were seven
— the instruments were gifts from their musician stepfather.
By the time they were in their mid-teens, they were playing in
clubs, often to less than five people, and Listing and Schafer had
joined the band.
Their mother’s backing was not only desired, but vital:
“We needed the support of our parents because we had no car,
no money,” Bill Kaulitz says.
Mom has long since stopped driving the band to gigs; they have
people who do that for them now as they have accumulated a team
during their meteoric rise. The group’s first single,
“Through the Monsoon,” went to No. 1 in Germany in
2005, a pair of No. 1 albums and sold-out European tours
followed.
The fan frenzy in Germany has reached epic proportions, such as
when a group of teen girls delivered a fan letter that was more
than seven miles long. After seeing a young fan repeatedly at shows
in different cities, the band later learned that she was a runaway
who had left home to follow the group. “It’s still
crazy to us,” Bill Kaulitz says of the distaff
attention.
After witnessing the spectacle at the band’s February
appearance at New York’s Gramercy Theatre, Amy Doyle,
MTV’s senior VP of music and talent, became a convert.
“I could not believe the line outside of screaming teen
girls,” she said. “It reminded me of the audience of
the late ’90s and 2000 for Backstreet Boys and ‘N
Sync.”
Following that performance, MTV added the video for “Ready,
Set, Go” into heavy rotation, as well as highlighted the band
online, on mtv2 and on “TRL.” Tokio Hotel writes a tour
diary for MTV.com, which, Doyle says, had elicited more reader
comments than any previous tour diary.
But the band has a long way to go before they reach Backstreet or
‘N Sync like sales — since the group’s CD was
released in April, it has sold just over 23,000 copies. Tokio
Hotel’s U.S. label, Cherrytree/Interscope, has yet to take
the first single, “Monsoon,” to radio, but Doyle says
the whole package is the band’s selling point.
“Radio always helps, but there’s a connection that
clearly is made when the audience sees them that you can’t
connect with just a song; fans are making an emotional
connection.”
Indeed, at the Avalon show that evening, teenage girls packed up
against the stage so tightly that security guards started a regular
procession of lifting them over the railing as several teen become
overcome by the nearness of their heroes and the pressure of those
pushing behind them.
“It’s so cool that we have fans already here. But we
are at the beginning,” Bill Kaulitz. “We really want to
be successful in America, we really want to try it. There are not
so many German bands who get the chance to come to America to
play.”
Courtesy of lilcupcakeofdoom for http://www.tokiohotelus-forum.com







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